A customer looks at a display of flat screened television at a Best Buy store in San Francisco, Cali
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They're quite a drain.

A customer looks at a display of flat screened television at a Best Buy store in San Francisco, Cali
Justin Sullivan/Getty Images

They're quite a drain.

The Golden State is often where efforts like this get started and then go nationwide, so it's worth noting this story in the Los Angeles Times:

Concerned that the growing popularity of big-screen televisions could make it harder for California to keep pace with electricity demand, state energy regulators are poised to crack down on energy-guzzling sets despite opposition from a powerful electronics trade group.

The first-in-the-nation TV efficiency standards would require electronics retailers to sell only energy-sipping models starting in 2011. Even tougher efficiency criteria would follow in 2013.

According to the Times: "Research shows that television viewing now accounts for about 2% of statewide electricity consumption, a percentage that is expected to steadily increase." Many manufacturers, the newspaper adds, say they already meet the stricter standards and that prices shouldn't have to go up.