By Frank James
In what will be interpreted by many as yet one more blow to broadcast television and another victory for the Internet, Pepsi said it won't advertise on the 2010 Super Bowl, ending a 23-year run on the biggest sporting event of the year.
The soft drink maker announced Thursday it will abandon the Super Bowl and focus on its online marketing efforts. For the 2009 Super Bowl, a 30-second spot on NBC went for $3 million on average.
Pepsi had been a major advertiser during the Super Bowl. According to TNS, the company spent $142.8 million on the 10 Super Bowl ads from 1999 to 2008, second only to Anheuser-Busch, which spent $216 million. The brewer of Bud Light confirmed Thursday it will have 5 minutes worth of advertising in the 2010 Super Bowl.
Pepsi recognizes Super Bowl ads can be effective for marketing, spokeswoman Nicole Bradley said, but the game doesn't work with the company's goals next year.
Pepsi's Super Bowl ads have provided some of the funnier commercials in past years. A sampler below: