This photo taken Dec. 13, 2009 shows the iPhone and an app-filled page. (AP Photo/Dean Fosdick)
Enlarge Dean Fosdick/AP

There's an app for some things, not others.

This photo taken Dec. 13, 2009 shows the iPhone and an app-filled page. (AP Photo/Dean Fosdick)
Dean Fosdick/AP

There's an app for some things, not others.

Now that iPhone users know for sure that Apple has culled more than 5,000 apps from its online store in recent days because they've been deemed too sexy, it's time to ask whether the company is taking a principled stand.

At TechCrunch, which was ahead of most others on the story, MG Siegler today accuses the company of hypocrisy — in part because it's allowing the apps from such big-time publishers as Playboy and Sports Illustrated to stay in the App Store, while banning thousands of them from smaller developers.

Apple's head of worldwide product marketing, however, sees things differently. Philip Schiller, tells The New York Times that SI, for example, is "a well-known company with previously published material available broadly in a well-accepted format" and deserves to stay in the store.

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