By Frank James
CBS has sold all it Super Bowl TV ad spots, charging $2.5 million to $2.8 million a pop for a 30-second spot, according to the network. That amount was somewhat less than NBC was able to charge last year.
CBS has sold all available spots for this Sundays Super Bowl broadcast, the network said Monday (Feb. 1). In most years broadcasters have some spots available until game day. While CBS reported price for a thirty-second ad spot, between $2.5 million to $2.8 million, is less than NBC's high of $3 million during 2009, demand has been stronger than expected. What is more remarkable is that CBS was able to command such strong pricing given that it first pitched the Super Bowl to advertisers in the midst of the worst recession in recent memory and during one of the most drawn out and embattled upfronts in some years.
Among CBS advertisers are a host of car companies including: Audi, Honda, Hyundai, Chrysler's Dodge and Cars.com. Coca-Cola Co. and Dr Pepper represent the soft drink category with Pepsi opting to shift out of the Super Bowl and spend big on a social media-driven cause marketing effort. Pepsi will however advertise its Doritos brand. Regular Walt Disney Pictures will also be promoting its latest movie efforts. General Motors and Fedex opted to sit out the big game this year.