By Mark Memmott

The homeless often go unseen, even when they're right there on the street.

In New York City, one charity is using technology to get us to notice those who have so little.

The Chronicle of Philanthropy writes about a project by the group Pathways to Housing. The hook: An image of a homeless man, 'sleeping on the sidewalk and shivering in the cold in downtown Manhattan," is projected on the side of a building. "Words also projected ... (that) ask passersby to send a text message to help get him off the streets."

If someone does, that "triggers a new video loop in which the man gets up and walks in the door of his new apartment. ... (And) as the man gets up, the organization's name and website address are projected next to the image. The person who sent the text message receives a message back asking if they would like to make a $5 donation that would be added to their cellphone bill."

Here's a video from Pathways to Housing that shows what happens:

(H/T to NPR's Pam Fessler.)

categories: Culture, National News

3:30 - March 10, 2010