By David Gura
There will now be "a single control for your content, more powerful controls for your basic information and an easy control to turn off all applications," Zuckerberg said in a post on The Facebook Blog.
Many Facebook users complained that the social-networking site's privacy controls were confusing. In his blog post, Zuckerberg acknowledged the public backlash that followed Facebook's revised privacy model:
"You have sent us lots of feedback," he wrote. "We've listened carefully in order to figure out the best next steps. We recognize that we made a lot of changes, so we really wanted to take the time to understand your feedback and make sure we address your concerns."
The number one thing we've heard is that there just needs to be a simpler way to control your information. We've always offered a lot of controls, but if you find them too hard to use then you won't feel like you have control. Unless you feel in control, then you won't be comfortable sharing and our service will be less useful for you. We agree we need to improve this.
The default privacy settings allowed users' information to be shared widely, to be seen by other Facebook users not necessarily in their immediate or self-selected circles of friends. That raised concerns that the company wasn't trustworthy.
Asked by a reporter what he learned from this latest experience, Zuckerberg said "we've learned time and time again that privacy is the most sensitive thing."