by David Gura

In a post on The Wall Street Journal's Washington Wire, Neil King Jr. asks, "How do you toughen a regulatory agency under fire for laxness and coziness with the industry it regulates?"

If you're Interior Secretary Ken Salazr, you rename it.

As he and others report, the Mineral Management Service (MMS), which has taken a lot of heat for the ongoing oil leak in the Gulf of Mexico, is now the Bureau of Ocean Energy, Management, Regulation and Enforcement.

"That's the Bureau of Ocean Energy, or BOE, for short," King writes, adding that "the name sounds a lot more muscular."

Days after the Deepwater Horizon spill began, Elizabeth Birnbaum resigned as head of the MMS.  On June 21, Michael Bromwich was sworn in as the bureau's new director.