Apple CEO Steve Jobs introduces the iPhone 4 at the Apple Worldwide Developers Conference on June 7, 2010.
Apple CEO Steve Jobs introduces the iPhone 4 at the Apple Worldwide Developers Conference on June 7, 2010. AFP/AFP
Apple CEO Steve Jobs has convened a highly-anticipated news conference at the company's headquarters in Cupertino, California, to talk about the iPhone 4's reception problems.
What has Jobs said? What does Apple plan to do?
It'd be much easier for us to answer both of those questions if Apple made audio or video of the event available to the media and the public in real time.
As far as we can ascertain, the company hasn't.
At 1:00 p.m. ET, I looked in vain — on Apple's website and elsewhere — for coverage of the event.
Technology bloggers and reporters are covering it like crazy, giving us minute-by-minute updates, posting smartphone photos. But there is no live stream.
So, I called Apple's Media Helpline.
There was no answer.
Then, I called the two press contacts charged with the iPhone 4 release — and subsequent fallout from its reception issues: Natalie Harrison and Steve Dowling.
Harrison's voice-mail greeting said she will be out of the office until Monday.
After a long wind-up, encouraging me to email my query to him for a faster response (I did!), I was informed that Dowling's inbox was too full to store any more messages.
C'mon, Apple. Everyone is watching. Or trying to.
Where are you?!