Must Reads

Clang! 'Miami Herald' Runs Ad Congratulating NBA's Heat

Oops.

hide captionOops.

Courtesy of Miami New Times

These things happen. But they're still funny (or not, we guess, depending on your team allegiance):

This morning, "Miami Herald readers opened their paper to find a nearly full-page ad reading 'Congratulations Miami!' next to photos of Heat championship T-shirts and hats from Macy's," writes Tim Elfrink at Miami New Times' Riptide 2.0 blog.

Even worse, the ad was right under a story headlined "Heat Just Never Got The Point During Finals Loss To More-Organized Mavs."

The problem: In case you haven't heard by now, the much-publicized Heat (with stars LeBron James, Dwyane Wade and Chris Bosh), did not win the NBA championship Sunday night. Instead, the league's new champions are the underdog Dallas Mavericks.

Newspapers do prepare ads in advance. Of course, somebody's supposed to proofread the pages before the presses roll. And somebody also should have known that there was no way the ad could run today anyway, since the teams were playing game six and the best the Heat could have done was even the series at three games apiece.

The Herald is sorry for its mistake.

Our friend Linda Holmes at Monkey See just posted "A Short Photo Essay About LeBron James For People Who Don't Like LeBron James."

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.

Support comes from: