NPR's not your typical news organization, so why should our About page be? Good question! And now we have the answer.
About NPR just got a whole lot more interesting, interactive and intuitive. We've rethought and retooled these pages to deliver an entirely different kind of About experience. Sure, we're still providing all the facts and figures you'd expect, but we've added new content and sections anchored by multimedia features like videos, slideshows, graphics and social media tools.
As multidimensional as NPR is, so is our audience. We've tailored this site for journalists, interested sponsors and donors, public radio advocates, job seekers, conference organizers, NPR fans and well...roughly any of the 12 million or so monthly unique visitors to NPR.org. See screen shot below:
So what's new you ask? Well, for starters you'll get a behind-the-scenes peek or the latest NPR scoop right here in the brand new This is NPR blog. If you are reading this, you are off to a good start! The blog will be omnipresent throughout most of these About pages, as we hope to inform and engage, (and have some fun at the same time).
At a quick glance, the new landing page guides you through the many facets of NPR: our history, staff, member stations, the latest announcements and innovations, our audience, and the ways NPR and public media are funded. And as you explore, you'll easily find the how to's: book a speaker, arrange a tour, download an image, apply for a job or internship, support, sponsor, donate, be an advocate, pitch and contact us.
Some of the highlights include a new Press Room which will serve as a greater resource to journalists interested in covering NPR. A look inside reveals a Media Library, which houses a wide variety of frequently updated downloadable images and fact sheets. The Press Room also provides access to the most recent and archived press releases and statements, hundreds of NPR staff bios, awards, up to the minute NPR Facebook postings and tweets, This Is NPR blog announcements, the NPR virtual trophy case of awards and NPR speaker information.
The Media Library landing page will also showcase a rotation of featured videos involving NPR. We're kicking off the showcase with a little over-the-top humor from NPR personalities and CEO Vivian Schiller in a video produced for the All Things D conference.
We bring to center stage those who play a key role in keeping us on-air and online every day – member stations, public radio supporters, corporate sponsors, individual donors, public radio advocates, and even NPR Shop consumers. In the Support and Sponsor section you'll find information on the multitude of ways NPR and our member stations are supported, and how to get involved.
There is much more to be discovered in the new About, but instead of reading any more here we urge you to explore for yourself.
Our goal is to be your primary news source ABOUT your favorite news source. In the media landscape of About sections, we hope we've improved our scores.
It's still a work in progress as we add some shine and polish, and more depth to these pages. In the meantime, tell us what you think and what you'd like to see more of. So whether you are a reporter, supporter, sponsor, donor or simply an intellectually curious type, we hope you'll visit, become more informed and follow us along in this journey.
Danielle Deabler is senior manager of media relations for NPR.
Tom & Ray Magliozzi