Inside NPR

Pantone Prowess: NPR's In-House Design Team Honored With ADDY Awards

NPR's Creative Services team at the 2011 DC ADDY Awards (Top image, l to r): Betsy Martin, Katie Burk and Kathie Miller i i

NPR's Creative Services team at the 2011 DC ADDY Awards (Top image, l to r): Betsy Martin, Katie Burk and Kathie Miller Kathie Miller hide caption

itoggle caption Kathie Miller
NPR's Creative Services team at the 2011 DC ADDY Awards (Top image, l to r): Betsy Martin, Katie Burk and Kathie Miller

NPR's Creative Services team at the 2011 DC ADDY Awards (Top image, l to r): Betsy Martin, Katie Burk and Kathie Miller

Kathie Miller

NPR's Creative Services & Branding team was honored with four ADDYs earlier this month recognizing creative excellence in the art of advertising and marketing. These awards from the DC Ad Club mark the first step in the American Advertising Federation's three-tiered national competition.

NPR CREATIVE SERVICES & BRANDING HONORS FROM THE 2012 ADDYS

Gold ADDY: 2011 Holiday Cards and 2012 Wall Calendars

Silver ADDY: I Heart NPR campaign and AIGA DC Design Week materials

In addition, the 2012 NPR Wall Calendar and promotional postcards, both designed in-house, were highlighted in HOW Magazine's IN-HOWSE Design awards, in the category of "Entertainment" alongside work from ESPN and Disney.

"It's a thrill for us to be recognized for our work. Judges for these awards are design professionals, so we are truly excited when one of our projects gets an award," says Creative Services & Branding Director Kathie Miller.

NPR's own branding, image and design gurus — Kathie Miller, Betsy Martin and Katie Burk — play a significant role in bringing NPR to life through images, graphics and animation. The group is a full-service, in-house design studio that provides graphic design support to the entire organization. They also work closely with Barbara Sopato, Director of E-Commerce & Consumer Product, to develop NPR branded products for the NPR Shop and retail stores like Urban Outfitters.

Check out all of their award-winning work in the gallery below, some of which have made an appearance on 'This is NPR' before today:

  • NPR's Creative Services team compiled all of its award-winning design work into a collage for the 'This is NPR' blog.
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    NPR's Creative Services team compiled all of its award-winning design work into a collage for the 'This is NPR' blog.
  • Silver DC Addy 2012: The I Heart NPR campaign has become one of NPR's most visible designs. It's the heart of a This is NPR photo series on this blog and on Facebook, remains a regular feature in the lobby at NPR HQ in DC, made its way into at least one wedding and has even trekked with NPR Music staff to summer festivals.
    Hide caption
    Silver DC Addy 2012: The I Heart NPR campaign has become one of NPR's most visible designs. It's the heart of a This is NPR photo series on this blog and on Facebook, remains a regular feature in the lobby at NPR HQ in DC, made its way into at least one wedding and has even trekked with NPR Music staff to summer festivals.
  • Gold DC Addy 2011; HOW Magazine 2012: The annual NPR Wall Calendar features custom graphics from a different batch of artists each year, each answering the question, "What do you see when you listen to NPR?"
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    Gold DC Addy 2011; HOW Magazine 2012: The annual NPR Wall Calendar features custom graphics from a different batch of artists each year, each answering the question, "What do you see when you listen to NPR?"
  • Gold DC Addy 2010: NPR's holiday cards are designed in-house each year. The 2010 cards were featured in Print Magazine and HOW Magazine in 2011.
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    Gold DC Addy 2010: NPR's holiday cards are designed in-house each year. The 2010 cards were featured in Print Magazine and HOW Magazine in 2011.
  • HOW Magazine 2011: A poster from NPR Music's popular day party at The Parish in Austin, 2010.
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    HOW Magazine 2011: A poster from NPR Music's popular day party at The Parish in Austin, 2010.
  • Silver DC Addy 2012: NPR's designers were commissioned to design the art for DC Design Week 2011.
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    Silver DC Addy 2012: NPR's designers were commissioned to design the art for DC Design Week 2011.

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The designers in Creative Services & Branding are complemented by other design professionals integrated into NPR's content development division. NPR's design teams work together as they face a common challenge in trying to establish and align a unique, recognizable, fluid visual identity for NPR. But, as NPR content has moved from voices heard on radios to multimedia build-outs on tablet screens, the visual images that define NPR have changed as well.

"With the proliferation of so many digital platforms—web sites, mobile apps, social media—NPR has a much stronger visual presence today than it did even just ten years ago," said Miller.

Check out some of the work these women are responsible for in the NPR Shop, where you can find all the best public radio swag from Nina Totin' Bags to gear for NPR's youngest fans.

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