Behind The Stories

NPR In The News: The SXSW Snapshots Edition

  • NPR Music shared a photo from their own Saidah Blount on Instagram, taken during the Yeah Yeah Yeahs' performance at the NPR Music showcase: "Karen ❤#nprsxsw"
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    NPR Music shared a photo from their own Saidah Blount on Instagram, taken during the Yeah Yeah Yeahs' performance at the NPR Music showcase: "Karen ❤#nprsxsw"
    Saidah Blount/NPR Music via Instagram
  • From All Songs Considered Host Robin Hilton on Instagram: "My view of our webcast, with Mito Habe-Evans directing our video of Nick Cave."
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    From All Songs Considered Host Robin Hilton on Instagram: "My view of our webcast, with Mito Habe-Evans directing our video of Nick Cave."
    Robin Hilton
  • NPR's Kevin Wait monitoring the live broadcast from NPR Music's SXSW Showcase at Stubb's.
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    NPR's Kevin Wait monitoring the live broadcast from NPR Music's SXSW Showcase at Stubb's.
    Robin Hilton
  • Throughout the week, All Songs Considered Host Bob Boilen shared photos like this one on Instagram from @tinydesk.
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    Throughout the week, All Songs Considered Host Bob Boilen shared photos like this one on Instagram from @tinydesk.
    Bob Boilen via Instagram
  • The NPR Music team, including Robin Hilton, didn't just hit the concerts last week. "Get this: A line... to buy records. At a record store. #waterloo #sxsw," he said on Instagram.
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    The NPR Music team, including Robin Hilton, didn't just hit the concerts last week. "Get this: A line... to buy records. At a record store. #waterloo #sxsw," he said on Instagram.
    Robin Hilton via Instagram
  • From the @tinydesk Instagram: "About to interview The Zombies. @TheZombiesMusic"
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    From the @tinydesk Instagram: "About to interview The Zombies. @TheZombiesMusic"
    Bob Boilen via Instagram
  • Jessica Schreibstein from NPR snapped this fun photo of our own Emerson Brown, who was busy speading the good word about NPR Music. "@emersonebrown is the Vanna White of @npr tote bags," she shared on Instagram.
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    Jessica Schreibstein from NPR snapped this fun photo of our own Emerson Brown, who was busy speading the good word about NPR Music. "@emersonebrown is the Vanna White of @npr tote bags," she shared on Instagram.
    Jessica Schreibstein via Instagram
  • "Bikes with mics. Bob Boilen, KEXP's Kevin Cole and Robin Hilton at Mellow Johnny's Bike Shop and a live Broadcast #sxsw" - from @tinydesk on Instagram.
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    "Bikes with mics. Bob Boilen, KEXP's Kevin Cole and Robin Hilton at Mellow Johnny's Bike Shop and a live Broadcast #sxsw" - from @tinydesk on Instagram.
    Bob Boilen via Instagram
  • NPR's Jessica Schreibstein had no trouble finding NPR fans in Austin: "Tyrone, my cab driver this afternoon, loves @NPR! He's a New Orleans transplant and we talked about beignets and gumbo the whole ride."
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    NPR's Jessica Schreibstein had no trouble finding NPR fans in Austin: "Tyrone, my cab driver this afternoon, loves @NPR! He's a New Orleans transplant and we talked about beignets and gumbo the whole ride."
    Jessica Schreibstein via Instagram
  • NPR's TED Radio Hour Host Guy Raz and LA multi-instrumentalist Robert DeLong get acquainted before the Generation Listen launch event at SXSW Interactive.
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    NPR's TED Radio Hour Host Guy Raz and LA multi-instrumentalist Robert DeLong get acquainted before the Generation Listen launch event at SXSW Interactive.
    Elise Hu/NPR
  • A view of the crowd as Los Angeles artist Robert DeLong performs at the Generation Listen event, his first of nine sets at SXSW this year.
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    A view of the crowd as Los Angeles artist Robert DeLong performs at the Generation Listen event, his first of nine sets at SXSW this year.
    Elise Hu/NPR
  • "#sxsw 2013 over and out_files" - Boilen said in closing Instagram from the conference.
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    "#sxsw 2013 over and out_files" - Boilen said in closing Instagram from the conference.
    Bob Boilen via Instagram

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The NPR Music team just returned from SXSW in Austin, TX, hosting packed showcases, interviews and broadcasts from around the city.

Those of us not in the Lone Star State followed along online, through live webcasts and in social media. We kept tabs on our colleagues as they ran around the city documenting the sights and taking in shows. Check out a selection of photos in the slideshow above to see some of the action and find out what others had to say at NPR Music's SXSW offerings below.

- The Wall Street Journal capped off a ton of press coverage from NPR Music SXSW activities with an in-depth feature. In an interview for the article, REM manager Bertis Downs said, "To me, a mention on NPR Music is more valuable than any magazine cover... on NPR Music you're linked to the whole world."

- The Hollywood Reporter, The New York Times, MTV and Rolling Stone all reviewed the NPR Music SXSW Showcase at Stubb's, which included Nick Cave and the Bad Seeds, Yeah Yeah Yeahs, Café Tacvba and Alt-J.

- TIME Magazine proclaimed NPR Music "is pretty much the top tastemaker at SXSW at this point..."

- And the Dallas Morning News shared highlights and photos from NPR Music Critic Ann Powers' conversation with Fleetwood Mac singer Stevie Nicks.

Before the music was in full swing, members of the tech and digital media industries gathered for SXSW Interactive. NPR had a stake in this side of the conference as well, hosting a Generation Listen event for young people excited to engage with public media.

- The New York Times reported on the event and spoke with NPR's Danielle Deabler about how the new project got rolling.

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