by Ian Chillag

Image of new Xfinity logo.

THIS IS NOT A WORD.

Nothing like a good corporate rebranding. ValuJet became AirTran, Radio Shack became The Shack, Prince became Man Woman Ankh Thingy. Remember when Blackwater rebranded itself as "Xe," because no one could say anything bad about it if they couldn't pronounce it? Comcast is going in a similar, but possibly dumber direction this week, as at least parts of the company are becoming "Xfinity." Consumerist points out that it sure sounds a lot like a name for a company making porn.

We're just upset because "Xfinity" was going to be Carl Kasell's rap name.