Jesse Pinkman (Aaron Paul) and Walter White (Bryan Cranston) are plenty difficult themselves on AMC's Breaking Bad, one of many cable shows Brett Martin discusses in his book. Frank Ockenfels/AMC hide caption

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Celebrity cook Paula Deen during an appearance last Wednesday on NBC-TV's The Today Show. Peter Kramer/AP hide caption

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For the sweetest, smoothest strawberry jam, author Kevin West suggests staying as far away as possible from what he calls "Pamela Anderson fruit": the big strawberries found in regular supermarkets. He prefers picking small, red berries from farm stands, instead. Kevin West/Knopf hide caption

itoggle caption Kevin West/Knopf

Carole King is a member of the Songwriters Hall of Fame and the Rock and Roll Hall of Fame. She has written or co-written 118 pop hits on the Billboard Hot 100. Richard Drew/AP Photo hide caption

itoggle caption Richard Drew/AP Photo