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Charles Fishman

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"We use purified drinking water to flush our toilets and water our lawns. That doesn't make any sense," says Charles Fishman. "In an era of scarcity, we won't need to limit whether we have water to boil pasta or take a bath. But we will think differently about a whole portfolio of water. There will be different kinds of waters for different uses. And water itself will get smart." iStockphoto.com hide caption

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The Worldwide 'Thirst' For Clean Drinking Water
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Understanding 'The Wal-Mart Effect'
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