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Joanne Gordon

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Starbucks CEO: Can You 'Get Big And Stay Small'?

Starbucks coffee cups and beans

March 28, 2011 In 2008, the faltering economy sent Starbucks a wake up call. Former CEO Howard Schultz returned to the company's helm, and led the coffee giant in some corporate soul searching. He describes the process in his new book, Onward: How Starbucks Fought For Its Life Without Losing Its Soul.

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