January 11, 2011 Verizon Wireless has announced that it will offer the Apple iPhone in February. Even before the news, Verizon and AT&T fought publicly over who has the best network and phone technology. Their advertising battles summon memories of previous ad wars such as Mac versus PC and Coke versus Pepsi.
<iframe src="http://www.npr.org/player/embed/132837791/132837784" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
September 23, 2009 Former adman James Othmer spent two decades working in the ad industry as it was in the throes of a dramatic transformation. As more consumers zap commercials on DVRs and read magazines and newspapers online, Othmer has concluded that the Madison Avenue industry as he knew it is dying.
<iframe src="http://www.npr.org/player/embed/113128574/113128558" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
NPR thanks our sponsors
Become an NPR sponsor