Books by Jonah Lehrer
NPR stories about Jonah Lehrer
Companies like 3M allow their employees to have an hour a day to do whatever they want: work on a side project or tinker with a hobby. In doing so, they're helping their employees become more creative — and increasing their productivity, says science writer Jonah Lehrer in his new book, Imagine.
In his new book, Imagine, Jonah Lehrer explores the art and science of original thinking — from Shakespearean tragedies to the invention of masking tape to Nike's "Just Do It" campaign. And when you get stuck? "Take a very long, warm shower," Lehrer says.
Virginia Woolf wanted to think about what it's like to think about ordinary things. Novelists, she said, should study life as it happens. That view suggests that while scientists probe and analyze questions, artists discover what questions to ask.