NPR logo Paco Underhill

Books

Paco Underhill

Books by Paco Underhill

Paco Underhill has written books about:

NPR stories about Paco Underhill

Understanding The Science Of Shopping

  • Download
  • <iframe src="https://www.npr.org/player/embed/98184836/98184814" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

The 'Buyology' Behind The Way We Shop

  • Download
  • <iframe src="https://www.npr.org/player/embed/98004872/98026245" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript