Books by Martin Lindstrom
NPR stories about Martin Lindstrom
Did you really think the apples you lifted out of a wooden crate at a grocery store came from a local farm? Think again. As Martin Lindstrom explains in his new book, Brandwashed, companies use many tricks to manipulate our minds and persuade us to buy.
White iPod headphones. Bright blue Tiffany boxes. Corona with lime. Brand expert Martin Lindstrom says companies have been marketing directly to your subconscious. Lindstrom discusses his new book, Buyology: Truth and Lies About Why We Buy.