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Books by Martin Lindstrom
Brandwashed
Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Hardcover, 291 pages
NPR stories about Martin Lindstrom
Author Interviews
Products R Us: Are We 'Brandwashed'?
October 23, 2011 Did you really think the apples you lifted out of a wooden crate at a grocery store came from a local farm? Think again. As Martin Lindstrom explains in his new book, Brandwashed, companies use many tricks to manipulate our minds and persuade us to buy.
Diversions
The 'Buyology' Behind The Way We Shop
December 9, 2008 White iPod headphones. Bright blue Tiffany boxes. Corona with lime. Brand expert Martin Lindstrom says companies have been marketing directly to your subconscious. Lindstrom discusses his new book, Buyology: Truth and Lies About Why We Buy.
More Books
Author Interviews
A Quest For Roots Uncovers Ordinary People
Lawrence Jackson went on a quest to find his late grandfather's home in Virginia.
