Books by Sasha Issenberg
NPR stories about Sasha Issenberg
Political campaigning is increasingly driven by data. Journalist Sasha Issenberg says voter outreach has shifted from a precinct-centered game to one focused on individuals' behavior. In his new book, The Victory Lab, he says the smallest changes in tactic have had the biggest impact on politics.
How did raw fish go from a Japanese oddity to American fast food? Two new books trace the delicacy's history, environmental impact and future. Sushi experts discuss how the dish has been incorporated into American cuisine.