February 19, 2007 Brothers Chip and Dan Heath examine why some ideas spread around the globe, while others are forgettable, in their book, Made to Stick. They say most people don't know how to frame their ideas in a clear and compelling way.
<iframe src="http://www.npr.org/player/embed/7486659/7486662" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
NPR thanks our sponsors
Become an NPR sponsor