Books by Charles Duhigg
NPR stories about Charles Duhigg
How is it that some people are able to change their bad habits and reinvent themselves, while others try and fall short? As part of our annual series on the books we missed, New York Times investigative reporter Charles Duhigg discusses his book The Power Of Habit and about the science of habit formation.
Every habit-forming activity follows the same behavioral and neurological patterns, says New York Times business writer Charles Duhigg. His new book The Power of Habit explores the science behind why we do what we do — and how companies are working to use our habits to market products to us.
In his new book, Charles Duhigg explores cutting-edge research into the neuroscience of habit formation — and how companies and advertisers are using it to their advantage.