Journalist Bryce Hoffman describes Ford CEO Alan Mulally as an older version of Ron Howard's character from the sitcom Happy Days.
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March 12, 2012 In 2009, when the other Big Three automakers were filing for bankruptcy protection, Ford CEO and auto-industry outsider Alan Mulally helped the company post its first annual profit in four years. In American Icon, journalist Bryce Hoffman explores how Mulally helped Ford avoid the fate of its fellow automakers.
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