Barry Nalebuff (left) and Seth Goldman cofounded Honest Tea in 1997. Goldman is the company's TeaEO. Nalebuff is a professor at Yale School of Management.
August 30, 2013 Back in the 1990s, Seth Goldman and Barry Nalebuff were tired of the super sweet iced teas available in stores. So they started their own company to cater to "more sophisticated, grown-up tastes." They chronicle their adventures and misadventures in a graphic novel called Mission In A Bottle.
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