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The Mark Inside
A Perfect Swindle, A Cunning Revenge, And A Small History Of The Big Con
A narrative history of con artistry in America documents the early twentieth-century efforts of J. Frank Norfleet to track down a gang of confidence men who swindled him out of everything he had.
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China Airborne
Evaluates China's plan to rival America as a leading aerospace power, revealing the nation's considerable investments in airports and airplane construction while making recommendations for how the United States should respond.
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The Wizard of Lies
Bernie Madoff and the Death of Trust
Examines the life, career, and notorious multi-billion dollar Ponzi scheme of the formerly prominent New York financier, as well as the tragic consequences of his criminal activity.
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How to Be Richer, Smarter, and Better-Looking Than Your Parents
The best-selling author of Debt-Free U offers an entertaining finance guide for twentysomethings, which covers everything from buying a car to job hunting to saving for retirement.
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Private Empire
ExxonMobil and American Power
An investigation into the secretive corporation traces the period between the Exxon Valdez accident and the Deepwater Horizion spill to profile chief executives Lee Raymond and Rex Tillerson as well as the company's role in violent international incidents.
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Top of the Rock
Inside the Rise and Fall of Must See TV
An oral history of a definitive era in television pays tribute to the producers, actors, and programs that established new understandings of broadcast networking, sharing insider perspectives on how NBC subsequently lost its dominant standing.
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The Art Of The Sale
Learning From The Masters About The Business Of Life
An analysis of the role of persuasion in everyday life and the qualities of effective salespeople traces the author's international travels to learn the art and science of selling, providing coverage of such topics as the importance of a good narrative, the cultural influence of sales and role of sales as social discourse.
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White House Burning
The Founding Fathers, Our National Debt, and Why It Matters to You
The author of the best-selling 13 Bankers present a sobering account of America's debt crisis that argues for specific measures to prevent a loss of the nation's superpower status, identifying the role of the national debt in the lives of everyday citizens while analyzing the government practices that are preventing debt reductions. 75,000 first printing.
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Imagine
How Creativity Works
An examination of the new science of creativity explains how it involves distinct thought processes that can be tapped by anyone, revealing the practices of successful companies and creative individuals while considering how to use scientific principles to increase creativity.NPR Bestseller
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American Icon
Alan Mulally and the Fight to Save Ford Motor Company
An account of the near-collapse of Ford in 2008 outlines the efforts of CEO Alan Mulally to save the company, describing Ford's subsequent transformation into the world's most profitable automobile business.
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Steve Jobs
A Biography
Draws on more than 40 interviews with Steve Jobs, as well as interviews with family members, friends, competitors and colleagues, to offer a look at the co-founder and leading creative force behind the Apple computer company.NPR Bestseller
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Thinking, Fast and Slow
A psychologist draws on years of research to introduce his "machinery of the mind" model on human decision-making, revealing the faults and capabilities of intuitive versus logical thinking.NPR Bestseller
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The Power of Habit
Why We Do What We Do In Life And Business
Identifying the neurological processes behind behaviors while explaining that self-control and success are largely driven by habits, a guide by a Yale-educated investigative reporter for The New York Times shares scientifically based guidelines for achieving personal goals and overall well-being by adjusting specific habits.NPR Bestseller
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The Big Thirst
The Secret Life and Turbulent Future of Water
Explores every facet of water and examines the issues surrounding water scarcity and what can be done to ensure that humans have plenty of clean water in the future. By the best-selling author of The Wal-Mart Effect. 60,000 first printing.
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My Korean Deli
Risking It All for a Convenience Store
A former senior editor of The Paris Review recounts his participation in a family effort to buy and run a Korean convenience store for his in-laws, a pursuit that raised issues about work and family while he shuttled between two divergent cultural arenas. 50,000 first printing.
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When Genius Failed
The Rise and Fall of Long-Term Capital Management
A distinguished financial journalist chronicles the dramatic rise and fall of Long Term Capital Management, a hundred-billion-dollar hedge fund that had to be rescued from collapse by the controversial Federal Reserve buyout, and the implications of the high-stakes financial manipulatons. Reprint. 100,000 first printing.
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The Rise and Fall of the Great Powers
Economic Change and Military Conflict from 1500 to 2000
Surveys global politics over the past five hundred years and discusses current problems facing the major powers
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Master of the Game
Steve Ross and the Creation of Time Warner
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The Daily You
How The New Advertising Industry Is Defining Your Identity And Your Worth
Media expert Joseph Turow argues that, contrary to conventional wisdom, the customized media environment we inhabit today actually means diminished consumer power. Drawing on groundbreaking research, including interviews with industry insiders, this book shows how advertisers have come to wield unprecedented power over individuals and media outlets — and what can be done to stop it.
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The Start-up of You
Adapt to the Future, Invest in Yourself, and Transform Your Career
The founder of LinkedIn demonstrates how to apply effective entrepreneurial strategies to an individual career, explaining how to navigate modern challenges by becoming more innovative, self-reliant and networked.
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Paper Promises
Debt, Money, and the New World Order
A columnist for the Economist describes the consequences of the enormous amounts of unrepayable debt racked up by the Unites States and discusses what it means for the financial future of the country and its citizens.
