Drawing on a wealth of sources, an advertising and digital studies expert presents an eye-opening book that shows how a new hyper-competitive generation of merchants is already using data mining, in-store tracking and predictive analytics to change the way we buy, undermine our privacy and define our reputations.
Traces the rise and fall of stock trader Steven Cohen and his hedge fund, SAC Capital, to offer insight into personalities behind the largest insider-trading investigation in Wall Street history while revealing how Cohen continues to make billions as a free man.
Traces the downfall of once-idyllic Lancaster, Ohio, exploring how the financial problems of primary employer Anchor Hocking Glass Company and the challenges of local corruption, the drug trade and evolving technologies have illuminated the vulnerabilities of inequality in rural America.
The best-selling author of The Blind Side examines how a Nobel Prize-winning theory by Israeli psychologists Daniel Kahneman and Amos Tversky created the field of behavioral economics and has had a lasting influence on evidence-based regulation.
A deeply researched portrait of the famed author of Sex and the Single Girl examines her role in advancing civil-rights feminism, tracing her rags-to-riches story, transformation of Cosmopolitan and relationships with such figures as Liz Smith, Gloria Vanderbilt and Barbara Walters.
Lucie Amundsen describes how she and her husband quit their primary source of income to launch a commercial-scale, pasture-raised egg farm in spite of no agricultural experience.
A Pulitzer Prize-winning journalist discusses the truths and challenges behind our modern world of transportation, describes the car culture that built modern America and predicts a coming revolution that stands to change every aspect of our lives. 30,000 first printing.
An uproarious memoir of life inside the tech bubble by the Silicon Valley writer and co-producer describes how after being downsized he took a wacky job selling email spam with a tech company rife with cultish millennials, absent bosses and venture capital amenities. 75,000 first printing.
From Renaissance Italy and late Ming China to today's global economy, the author recounts the epic history of the goods that have seduced, enriched and unsettled human lives over the past 600 years.
A longtime NPR correspondent chronicles her journey into an aging military-industrial center a thousand miles east of Moscow, home to the Russian nuclear program, to chart the social and political aftershocks of the USSR's collapse.
Adam Grant draws on studies and stories spanning a range of disciplines to explain how to recognize a good idea, speak up, build allies, choose a time to act, and manage doubts.
The co-founder of The Center for Individual Opportunity draws on current psychological and sociological research to demonstrate how better success and effective leadership can be enabled through the development of personal strengths that are not constrained by average curves.
An assessment of the multi-billion-dollar international drug industry examines its dynamics from a business perspective to consider how it might be more appropriately countered through strategic understandings of supply and demand, research and development, and human resources. 25,000 first printing.
The author of Pound Foolish shares 10 straightforward rules about investing and how to apply them to enable 10 to 20 percent of income savings, citing the vulnerabilities of trend-based habits while explaining how to take charge of one's finances to make more informed decisions.
A behind-the-scenes account of the high-stakes race to reform Newark's failing schools draws on inside access to such figures as Mark Zuckerberg, Cory Booker and Chris Christie to offer insight into the initiative's obstacles, detractors and economic realities. 40,000 first printing.