Explores every facet of water and examines the issues surrounding water scarcity and what can be done to ensure that humans have plenty of clean water in the future. By the best-selling author of The Wal-Mart Effect. 60,000 first printing.
"We use purified drinking water to flush our toilets and water our lawns. That doesn't make any sense," says Charles Fishman. "In an era of scarcity, we won't need to limit whether we have water to boil pasta or take a bath. But we will think differently about a whole portfolio of water. There will be different kinds of waters for different uses. And water itself will get smart."