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Onward
How Starbucks Fought for Its Life without Losing Its Soul
Book Summary
Describes how the CEO of Starbucks gained new insights into leadership upon resuming his position eight years after stepping down, a comeback he accepted to restore the company's performance and sustainability values.
Genres:
This book is about:
- Schultz, Howard,
- Leadership,
- Organizational change,
- Marketing,
- Coffee,
- Coffee industry,
- United States
NPR stories about Onward
Author Interviews
Starbucks CEO: Can You 'Get Big And Stay Small'?
March 28, 2011 In 2008, the faltering economy sent Starbucks a wake up call. Former CEO Howard Schultz returned to the company's helm, and led the coffee giant in some corporate soul searching. He describes the process in his new book, Onward: How Starbucks Fought For Its Life Without Losing Its Soul.
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