Where Good Ideas Come from

The Natural History of Innovation

by Steven Johnson

Hardcover, 326 pages, Penguin Group USA, List Price: $26.95 | purchase

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Title
Where Good Ideas Come from
Subtitle
The Natural History of Innovation
Author
Steven Johnson

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Book Summary

Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward.

NPR stories about Where Good Ideas Come from

Paris' Cafe de Flore is known for its history of serving intellectual clientele, including existentialist philosopher Jean-Paul Sartre, journalist and writer Albert Camus and Cubism co-founder Pablo Picasso. AP hide caption

itoggle caption AP