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Where Good Ideas Come from

The Natural History of Innovation

by Steven Johnson

Where Good Ideas Come from

Hardcover, 326 pages, Penguin Group USA, List Price: $26.95 | purchase

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Book Summary

Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward.

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