Books How Pleasure Works The New Science of Why We Like What We Like by Paul Bloom Hardcover, 280 pages, W W Norton & Co Inc, List Price: $26.95 | purchase close overlay Buy Featured Book TitleHow Pleasure WorksSubtitleThe New Science of Why We Like What We LikeAuthorPaul Bloom Your purchase helps support NPR programming. How? Amazon iBooks Independent Booksellers Book Summary Examines the science behind humans' strange and curious desires, attractions, and tastes, covering everything from the animal instincts of sex and food to the uniquely human taste for art, music, and stories. Genres: Nonfiction Science & Health Facebook Twitter Google+ Email NPR stories about How Pleasure Works Book Reviews The Secret To Pleasure? Mind Over Matter July 2, 2010 A new book explains why people will find dog food succulent — if it's labeled "foie gras." In How Pleasure Works, psychology professor Paul Bloom shows that enjoyment stems from assumptions rather than empirical experience.