by Paul Bloom
Hardcover, 280 pages, W W Norton & Co Inc, List Price: $26.95 | purchase
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Examines the science behind humans' strange and curious desires, attractions, and tastes, covering everything from the animal instincts of sex and food to the uniquely human taste for art, music, and stories.
July 2, 2010 A new book explains why people will find dog food succulent — if it's labeled "foie gras." In How Pleasure Works, psychology professor Paul Bloom shows that enjoyment stems from assumptions rather than empirical experience.
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