The Hidden Brain

How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

by Shankar Vedantam

Hardcover, 270 pages, Random House Inc, List Price: $26 | purchase

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Title
The Hidden Brain
Subtitle
How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives
Author
Shankar Vedantam

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Book Summary

Explores the part of the human brain outside of our awareness that is responsible for many of the actions that we take in spite of our actual beliefs, drawing on recent findings to explain how the unconscious mind evolved as a survival mechanism and how it has affected the outcomes of world events.