by Robert H. Frank
Hardcover, 226 pages, Perseus Books Group, List Price: $26 |
Your purchase helps support NPR Programming. How?
A guide to the economics seen in every day life reveals the economic principles behind such oddities as why drive-up ATMs have braille on their keypads and why child safety seats are not required on airplanes.
October 3, 2007 Robert Frank often wonders such things as: Why are milk cartons square? He solves the conundrums in everyday life using basic economics. Some of the findings are in his new book The Economic Naturalist.
<iframe src="http://www.npr.org/player/embed/14943156/14943117" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
August 14, 2007 For 15 years, Robert Frank has posed a challenge to his economics students: Come up with a real-world question, and then apply the principles of economics to find an answer. His new book, The Economic Naturalist, tackles these questions about human behavior.
<iframe src="http://www.npr.org/player/embed/12779692/12779695" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
NPR thanks our sponsors
Become an NPR sponsor