A guide to the economics seen in every day life reveals the economic principles behind such oddities as why drive-up ATMs have braille on their keypads and why child safety seats are not required on airplanes.
Robert Frank often wonders such things as: Why are milk cartons square? He solves the conundrums in everyday life using basic economics. Some of the findings are in his new book The Economic Naturalist.
For 15 years, Robert Frank has posed a challenge to his economics students: Come up with a real-world question, and then apply the principles of economics to find an answer. His new book, The Economic Naturalist, tackles these questions about human behavior.