NPR logo Hello Kitty

Books

Hello Kitty

The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon

by Ken Belson and Brian Bremner

Hardcover, 210 pages, John Wiley & Sons Inc, List Price: $39.95 |

purchase

Buy Featured Book

Title
Hello Kitty
Subtitle
The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon
Author
Ken Belson and Brian Bremner

Your purchase helps support NPR programming. How?

Book Summary

Explains how the company behind "Hello Kitty" turned the cartoon cat into an international icon and a merchandising gold mine, available on over 22,000 different products and in over forty countries.

NPR stories about Hello Kitty

Hello Kitty: A Marketing Sensation Grows Up

  • Download
  • <iframe src="https://www.npr.org/player/embed/4135154/4135966" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">