by Ken Belson and Brian Bremner
Hardcover, 210 pages, John Wiley & Sons Inc, List Price: $39.95 |
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Explains how the company behind "Hello Kitty" turned the cartoon cat into an international icon and a merchandising gold mine, available on over 22,000 different products and in over forty countries.
October 31, 2004 She's worth billions, she has her own theme park and her face graces thousands of products. At 30, Hello Kitty is one of the great marketing phenomenons of all time... and she's just so darn cute. NPR's Susan Stone reports.
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