Hello Kitty

The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon

by Ken Belson and Brian Bremner

Hello Kitty

Hardcover, 210 pages, John Wiley & Sons Inc, List Price: $39.95 | purchase

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Title
Hello Kitty
Subtitle
The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon
Author
Ken Belson and Brian Bremner

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Book Summary

Explains how the company behind "Hello Kitty" turned the cartoon cat into an international icon and a merchandising gold mine, available on over 22,000 different products and in over forty countries.

NPR stories about Hello Kitty

Hello Kitty is celebrating three decades of being what the Japanese call 'kawaii,' or almost too cute for words. hide caption

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