Books

Hello Kitty

The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon

by Ken Belson and Brian Bremner

Hardcover, 210 pages, John Wiley & Sons Inc, List Price: $39.95 |

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Title
Hello Kitty
Subtitle
The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon
Author
Ken Belson and Brian Bremner

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Book Summary

Explains how the company behind "Hello Kitty" turned the cartoon cat into an international icon and a merchandising gold mine, available on over 22,000 different products and in over forty countries.

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