What Women Want

The Global Marketplace Turns Female-Friendly

by Paco Underhill

What Women Want

Paperback, 214 pages, Simon & Schuster, List Price: $15.99 | purchase

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A 'Secret Historian', Fictional Forensics, Poisoned Land And 'What Women Want'

Women are wealthier, more powerful and more independent than ever. In What Women Want, marketing expert Paco Underhill explains that smart businesses are adapting to accommodate women — a group that often makes up more than half of their customers, in many cases. Take, for example, the hotel shower curtains that once hung from straight rods over the bathtub. Now, you'll often find shower curtains hanging on a curved track. But how is that about women? Well, women are more

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