Alex Steinweiss

The Inventor of the Modern Album Cover

by Kevin Reagan and Steven Heller

Alex Steinweiss

Hardcover, 416 pages, Taschen America Llc, List Price: $69.99 | purchase

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Title
Alex Steinweiss
Subtitle
The Inventor of the Modern Album Cover
Author
Kevin Reagan and Steven Heller

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Best Books Of 2011

Staff Picks: The Best Music Books Of 2011

Image sells music; today, that's pretty much a given. But we can trace that idea straight back to the art designer Alex Steinweiss, who in 1940 sold Columbia Records on the idea that it could improve sales by replacing the plain brown paper wrapping on 78 rpms with something far more eye-catching. Aside from that stroke of marketing genius, and as this gorgeous, 400-plus page coffee table book amply demonstrates, Steinweiss (who

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