Master of the Game, by Connie Bruck, is the story of the original 1970s, tuxedo-wearing, big media mogul Steve Ross, who built Time-Warner Inc. Ross' invention was the "media conglomerate." He borrowed money and went on a wild merger binge, marrying his funeral parlor operation and a parking lot business, with film studios, magazines, a soccer team, the Franklin Mint and anything else he could get his hands on. He also began a tradition of media executives who strive to

—Tim Wu