Books The Idea Factory Bell Labs and the Great Age of American Innovation by Jon Gertner Hardcover, 422 pages, Penguin Group USA, List Price: $29.95 | purchase close overlay Buy Featured Book TitleThe Idea FactorySubtitleBell Labs and the Great Age of American InnovationAuthorJon Gertner Your purchase helps support NPR programming. How? Amazon iBooks Independent Booksellers Book Summary Highlights achievements of Bell Labs as a leading innovator, exploring the role of its highly educated employees in developing new technologies while considering the qualities of companies where innovation and development are most successful. Genres: Digital Culture Nonfiction Science & Health Business & Economy Facebook Twitter Google+ Email NPR stories about The Idea Factory Critics' Lists: Summer 2012 What's The Big Idea? 5 Books To Inspire Innovation July 10, 2012 Where do ideas come from and how can we have more of them? Science writer Jonah Lehrer recommends five books that explore the mysteries of the creative mind, and document the strange and beautiful world that our ideas have helped create.