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The China Twist

An Entrepreneur's Cautious Tales On Franchising In China

by Wen-Szu Lin

The China Twist

Paperback, 272, BC Publishing, List Price: |


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The China Twist
An Entrepreneur's Cautious Tales On Franchising In China
Wen-Szu Lin

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NPR Summary

The China Twist presents the cautionary tales of two Wharton MBAs who brought the Auntie Anne's pretzel franchise to China and encountered outrageous obstacles that will make anyone in business think twice about doing business in China.

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The China Twist by Wen-Szu Lin chronicles the author's (ultimately unsuccessful) attempt to bring Auntie Anne's pretzels to China. Courtesy hide caption

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Auntie Anne's Pretzels In Beijing: Why The Chinese Didn't Bite

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