Social TV

How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

by Mike Proulx and Stacey Shepatin

Social TV

Hardcover, 272 pages, John Wiley & Sons Inc, List Price: $24.95 | purchase

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  • How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
  • Mike Proulx and Stacey Shepatin

Book Summary

Challenges criticisms against Internet broadcasting to reveal how social media has fueled a renaissance of live streaming and on-demand television viewing, covering such topics as ad embedding, addressable TV advertising, and brand engagement.

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