Social TV

How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

by Mike Proulx and Stacey Shepatin

Hardcover, 272 pages, John Wiley & Sons Inc, List Price: $24.95 | purchase

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Title
Social TV
Subtitle
How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
Author
Mike Proulx and Stacey Shepatin

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Book Summary

Challenges criticisms against Internet broadcasting to reveal how social media has fueled a renaissance of live streaming and on-demand television viewing, covering such topics as ad embedding, addressable TV advertising, and brand engagement.

NPR stories about Social TV

Dean Winchester (left, played by Jensen Ackles) and his brother Sam (Jared Padalecki) battle evil beings on CW's Supernatural. The brothers may be easy on the eyes, but sex appeal alone doesn't explain Supernatural's passionate fan base. Cate Cameron/The CW hide caption

itoggle caption Cate Cameron/The CW