"Obama" and related terms ("the president") have been used a total of 1549 times by the politicians and political influencers that NPR is tracking.

Why We're Tracking This: Will Republicans talk about the president more than his fellow Democrats do? When a president's poll ratings go down, so does the willingness of his followers to be closely tied to him.

Compare Usage of "Obama" By...

days ago

Popular Overall With...

Pat Quinn (D)


  • Last 7 days: 14 uses (up 1400% over last week)
  • Overall: 16 uses since Aug. 30

Pat Toomey (R)


  • Last 7 days: 4 uses (up 400% over last week)
  • Overall: 18 uses since Aug. 30



  • Last 7 days: 118 uses (up 28% over last week)
  • Overall: 693 uses since Aug. 30



  • Last 7 days: 69 uses (down 4% from last week)
  • Overall: 534 uses since Aug. 30

'Sparkline' graphs plot each word's motion over the last 8 weeks.

Word To Watch: October 14, 2010


Sorry Mr. President, It Is About You

October 14, 2010 Sure, as we've said, "jobs" is the word of the campaign so far.

But the Fighting Words database also shows that as in most midterms, it's someone who isn't running who gets lots of attention. That person is, of course, whoever's occupying the White House at the time. And what's said isn't flattering, especially when the commander in chief's approval ratings are down.

So far this week, "Obama" has been used by the people we're following nearly 120 times -- second only to "jobs", which is currently just south of 200. And since late August, "Obama" has come up more than 1,100 times. It's in the No. 3 spot over those weeks, close behind "economy."

And what are those in the FW pool saying? As you might imagine, Republicans aren't exactly rallying around the president. Kentucky Senate candidate Rand Paul talks about Obama a lot -- and tries to tie his opponent to the president. Paul claims that Democrat Jack Conway has given a "stamp of approval (to) Obama and his policies."

Democrats, meanwhile, aren't mentioning the president all that often. An exception: Senate candidate Kendrick Meek in Florida, who's hoping Republican Marco Rubio and newly independent Gov. Charlie Crist will split the conservative/GOP vote. Meek is embracing the president, even touting in a new radio that that Obama "is asking Floridians to stand with me."

-Mark Memmott

People Who Use This Word Often


Michael Steele (RNC) (R)

  • Week of Oct. 14:
    uses of "Obama"
Obama White House In Over Its Head

— via Twitter (September 21)


Tim Kaine (DNC) (D)

  • Week of Oct. 14:
    uses of "Obama"
While the President and congressional Democrats work to create new jobs, the GOP is working on their plan to shut down the government.

— via Facebook (September 12)

Recent uses of "Obama"

...we're competing, and obviously the other side is enthusiastic -- we've got to make sure our side is too." http://content.usatoday.com/communities/theoval/post/2010/10/obama-weve-got-good-turnout/1...

Alexi Giannoulias , via Facebook (October 31)

...Obama - Do you have your only photos from the rally that you'd like to share? Email them to obamarally@perrielloforcongress.com...

Tom Perriello, via Facebook (October 30)

...5 callers in your neighborhood to help hit our goal.Grab your phone, click the link below, and let's do this:http://my.barackobama.com/3DaystoCallThanks,NatalieNatalie FosterNew Media DirectorP.S. -- Tonight, President Obama will be rallying a huge crowd of supporters in Chicago. Tune in...

Organizing for America (Obama/Biden), via RSS (October 30)

...Want to tell the president what you really think? Today's your day! Donate $30 on 30 and we'll send him this postcard with your...

Pat Toomey, via Facebook (October 30)

...Hey PA, donate $30 on 30 and we'll send the president a postcard w/your name on it!: http://bit.ly/a9pVBh #toomey #sestak #tcot #pasen...

Pat Toomey, via Twitter (October 30)

...Obama | Tom Perriello For Congress - Full video of last night's rally is now available on our website: http://perrielloforcongress.com/obamarally...

Tom Perriello, via Facebook (October 30)

About This Project

NPR is following key politicians on Facebook, Twitter and their websites to see what terms are gaining or losing traction on the campaign trail.

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