Word To Watch

reform

5,6,1,5,10,3,6,2,4,0,1,1,1,0

  • Last 7 days: 9 uses (down 75% from last week)
  • Overall: 425 uses since Aug. 30

Here's a word that blows hot and cold. It was all the rage when President Obama and his fellow Democrats said health care needed it. It's been used when talking about financial regulations as well. But one side's "reform" is the other side's "takeover" or "socialism." More

All Words We're Tracking

Colors correspond to a word's relative popularity in the last 7 days.
Words in orange are being used more frequently this week; gray, less frequently.

'Sparkline' graphs plot each word's motion over the last 14 days.


Bush

4,1,4,1,2,3,5,4,0,1,5,1,0,0

Tea Party

4,2,1,0,4,5,2,2,2,2,3,2,0,0

marriage

6,0,0,0,0,0,1,0,0,0,0,0,0,0

Don't Ask, Don't Tell

0,0,0,0,0,0,1,0,0,0,0,0,0,0

deficit

3,5,7,8,21,6,13,14,4,7,6,5,5,1

socialism

0,0,0,0,0,0,0,0,0,0,0,0,0,0

jobs

21,23,43,20,24,32,26,40,25,25,8,8,16,6

economy

13,13,10,13,23,16,13,19,7,9,4,7,3,1

repeal

4,1,0,2,2,1,1,1,0,1,1,0,0,0

reform

5,6,1,5,10,3,6,2,4,0,1,1,1,0

immigration

3,6,2,8,3,8,7,2,0,2,1,1,1,0

amnesty

0,0,0,0,0,0,3,2,1,3,0,0,0,0

taxes

2,5,10,5,9,2,7,9,3,11,2,3,4,1

Afghanistan

8,4,1,0,1,0,1,1,0,0,0,0,0,0

Obama

18,20,40,15,10,26,23,31,16,31,31,26,14,7

Pelosi

5,0,4,1,1,5,7,2,4,0,3,0,0,0

bailout

9,2,7,4,0,0,0,1,0,2,0,0,0,0

Wall Street

8,0,4,5,1,1,1,6,1,3,1,0,0,0

change

5,6,5,4,3,5,4,5,6,15,3,6,4,6

recession

2,1,2,2,0,0,2,3,1,0,1,1,0,0

recovery

1,1,3,1,1,9,3,11,3,1,1,2,0,0

racism

0,4,1,0,0,0,0,0,0,0,1,0,0,0

race card

0,0,0,0,0,0,0,0,0,0,0,0,0,0

takeover

0,0,0,1,0,0,0,1,2,0,1,1,0,0

party of "no"

1,0,2,0,1,0,2,0,0,0,0,0,1,0

al-Qaida

0,0,0,0,0,0,0,0,0,2,0,0,0,0

9/11

0,0,0,0,0,0,0,0,0,0,0,0,0,0

Islam

0,0,0,0,0,0,0,0,0,0,0,0,0,0

mosque

0,0,0,0,0,0,0,0,0,0,0,0,0,0

Obamacare

4,2,4,2,0,4,4,0,0,2,0,0,0,0

health care

9,3,2,2,4,3,1,3,6,6,1,1,0,0

going forward

0,0,1,1,1,0,0,3,0,2,0,3,4,1

going backward

0,0,0,0,0,0,0,0,0,0,0,1,0,0

terrorism

1,0,0,1,1,0,0,0,0,0,0,0,0,0

job-killing

1,0,2,0,0,1,0,0,1,0,0,0,0,0

sharia

0,0,0,0,0,0,0,0,0,0,0,0,0,0

Quran

0,0,0,0,0,0,0,0,0,0,0,0,0,0

stimulus

2,3,3,2,2,5,1,2,1,0,0,1,0,0

pledge to America

0,0,0,0,0,0,0,0,0,0,0,0,0,0

Boehner

3,1,2,1,0,0,0,1,3,0,3,1,1,0

Popular Among...

Words that have risen in popularity among key groups in the past 7 days. (Last updated: Today, 3 am)

Democrats

Obama

8,12,25,12,3,15,17,19,11,21,27,25,11,4

  • Last 7 days: 118 uses (up 28% over last week)
  • Overall: 1026 uses since Aug. 30

Republicans

change

0,2,2,2,2,4,4,3,4,10,1,2,0,3

  • Last 7 days: 23 uses (up 44% over last week)
  • Overall: 198 uses since Aug. 30

Candidates

change

3,5,3,2,2,5,4,3,6,12,2,4,2,4

  • Last 7 days: 33 uses (up 38% over last week)
  • Overall: 267 uses since Aug. 30

Influencers

change

2,1,2,2,1,0,0,2,0,3,1,2,2,2

  • Last 7 days: 12 uses (up 50% over last week)
  • Overall: 135 uses since Aug. 30

About This Project

NPR is following key politicians on Facebook, Twitter and their websites to see what terms are gaining or losing traction on the campaign trail.

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