American Football, 'Never Meant' Fifteen years after its release, the emo mixtape staple finally gets its own video with a love story that perfectly reflects Mike Kinsella's sweetly sung sigh, "We were falling out of love."
YouTube

All Songs TV

American Football, 'Never Meant'

Fifteen years after its release, the emo mixtape staple finally gets its own video with a love story that perfectly reflects Mike Kinsella's sweetly sung sigh, "We were falling out of love."

Director Chris Strong took his inspiration for the video directly from the album's darkly glowing artwork:

The video for "Never Meant" takes place in Urbana, Ill., circa 1999. It is a song about breaking up, moving on and forgetting, so I made a story about a brief relationship occurring between two characters at the end of their college experience. I wanted to craft a story that referenced the original album artwork, so we shot in and around the house that appears on the original album cover and used the cover image as a jumping-off point for the story.

American Football (Deluxe Edition) is out now on Polyvinyl Records.

[+] read more[-] less

More From All Songs TV

A still from Radiohead's "Lift" video. YouTube hide caption

toggle caption YouTube

Radiohead Made A Video For 'Lift' In A Lift

Leave it to Radiohead to take a straightforward joke — Thom Yorke rides a lift for the song "Lift" — and make it surreal.

Front Bottoms in a scene from a new video for the group's song, "Vacation Town." YouTube screen grab hide caption

toggle caption YouTube screen grab

The Heart And Humor Of Front Bottoms Shine On 'Vacation Town'

One of Bob Boilen's favorite live bands explores the comforts of breaking from day-to-day routines in a brutally honest and comical new video.

A still from Kelly Clarkson's "Love So Soft" video. YouTube hide caption

toggle caption YouTube

Kelly Clarkson Returns With 'Love So Soft'

Clarkson makes a bold-but-restrained return with the first single off her new album, Meaning of Life, which drops October 27.

A still from Charlie Parr's "Peaceful Valley" video. YouTube hide caption

toggle caption YouTube

Charlie Parr's Raucous Junk-Rag 'Peaceful Valley' Is Anything But

With fingers flying like a hornet's nest knocked on its side, the guitarist's "Peaceful Valley" is a song for devil-may-care hermits and hoarders. Watch the animated video.

A still from St. Vincent's "New York" video. YouTube hide caption

toggle caption YouTube

St. Vincent's 'New York' Is A Bright Lament

Annie Clark channels the pain of her ballad into a corner flower store and a replica of the Astor Place Cube in a video directed by pop-artist Alex Da Corte.

Courtney Barnett & Kurt Vile's Lotta Sea Lice comes out Oct. 13. Danny Cohen/Courtesy of the artist hide caption

toggle caption Danny Cohen/Courtesy of the artist

Courtney Barnett And Kurt Vile Are Just Two Peas In A Pod, Continents Apart

Watch a charming video for "Over Everything," the first single from Barnett and Vile's album-length collaboration, Lotta Sea Lice, due Oct. 13.

Back To Top