All Songs TV

The Family Crest, 'The World'

Here's a breathtaking video from my favorite new band, The Family Crest. What I love about this San Francisco-based seven-piece band is their boundless joy. Liam McCormick, the main singer and driving force, has a huge voice, schooled in opera and jazz. And to fit the epic nature of the song "The World," from The Family Crest's album, Beneath The Brine, and the huge sound of the band, McCormick had a big thought. Director Keith Lancaster remembers getting a call from him about the setting this song to video: "He had an idea for 'The World' that involved the band playing synchronized sets in different locations. I liked the idea of showing off some amazing places in California and making a kinda quirky feel-good video to match such an uplifting song.

Laura Bergmann, who plays flute (among other things), told us in an email how they mapped out a strategy. "From a technical standpoint, the video was incredibly scientific, because our goal was to create a 'green screen' effect, so at each location, we used a measurement system to make sure every person, instrument and camera was in exactly the same place. Luckily the final product ended up being what we envisioned!"

In a joint email, Laura and Liam wrote, "In the end, this song is about experiencing the good and bad in life, and being able to recognize the beauty and fluid nature of our existence. By shooting amidst these epic landscapes, we explore 'The World' and our admiration for it while acknowledging the impact it has on us as humans."

On the current All Songs Considered, a look at the year in music so far, I named The Family Crest as my favorite new band of the year. If you want to hear more from the band's recent album, Beneath The Brine, the title track is included on the show.

[+] read more[-] less

More From All Songs TV

Frank Sinatra's new video for "The Lady Is A Tramp" is from his upcoming collection of previously unreleased recordings, World On A String. ©Frank Sinatra Enterprises/Courtesy of Frank Sinatra Enterprises hide caption

toggle caption ©Frank Sinatra Enterprises/Courtesy of Frank Sinatra Enterprises

All Songs TV

Watch A Rare Frank Sinatra Performance Of 'The Lady Is A Tramp'

The 1962 recording is from an upcoming collection of unreleased live Sinatra performances.

A still from Holly Macve's "No One Has The Answers" video. Lauren Joy Kennett/Courtesy of the artist hide caption

toggle caption Lauren Joy Kennett/Courtesy of the artist

All Songs TV

First Watch: Holly Macve, 'No One Has The Answers'

At 21, the English singer channels the sound of the Grand Ole Opry with her thoughtful story-songs.

Genard Ptah Blair dances to Carolina Eyck's music in a magical video directed by Sonia Malfa. Sonia Malfa hide caption

toggle caption Sonia Malfa

All Songs TV

Get Lost In Carolina Eyck's Ethereal Garden

A magical landscape, a theremin and an elastic dancer offer an innocent escape from a hectic world.

Caitlin Carmichael and Duke Nicholson appear in a scene from The Dandy Warhols' video for "Catcher In The Rye." Courtesy of the artist hide caption

toggle caption Courtesy of the artist

All Songs TV

First Watch: Dandy Warhols, 'Catcher In The Rye'

The video follows a sullen Holden Caulfield character, complete with a red hunting cap.

Back To Top