YouTube

All Songs TV

The Family Crest, 'The World'

Here's a breathtaking video from my favorite new band, The Family Crest. What I love about this San Francisco-based seven-piece band is their boundless joy. Liam McCormick, the main singer and driving force, has a huge voice, schooled in opera and jazz. And to fit the epic nature of the song "The World," from The Family Crest's album, Beneath The Brine, and the huge sound of the band, McCormick had a big thought. Director Keith Lancaster remembers getting a call from him about the setting this song to video: "He had an idea for 'The World' that involved the band playing synchronized sets in different locations. I liked the idea of showing off some amazing places in California and making a kinda quirky feel-good video to match such an uplifting song.

Laura Bergmann, who plays flute (among other things), told us in an email how they mapped out a strategy. "From a technical standpoint, the video was incredibly scientific, because our goal was to create a 'green screen' effect, so at each location, we used a measurement system to make sure every person, instrument and camera was in exactly the same place. Luckily the final product ended up being what we envisioned!"

In a joint email, Laura and Liam wrote, "In the end, this song is about experiencing the good and bad in life, and being able to recognize the beauty and fluid nature of our existence. By shooting amidst these epic landscapes, we explore 'The World' and our admiration for it while acknowledging the impact it has on us as humans."

On the current All Songs Considered, a look at the year in music so far, I named The Family Crest as my favorite new band of the year. If you want to hear more from the band's recent album, Beneath The Brine, the title track is included on the show.

[+] read more[-] less

More From All Songs TV

A still from Casket Girls' "Tears of a Clown" video. Courtesy of the artist hide caption

toggle caption Courtesy of the artist

All Songs TV

Casket Girls' New Song Is A Protest Song

The eerie Savannah, Ga pop band wants to express its rage with the current state of our culture.

Japanese Breakfast in a scene for her new video for the song "Jane Cum" Courtesy Of The Artist hide caption

toggle caption Courtesy Of The Artist

All Songs TV

Japanese Breakfast Shares A New Video

Japanese Breakfast, a.k.a. Michelle Zauner, crafts a creepy video to match the drama of her music.

A still from Maya Beiser's "Air" video. Courtesy of the artist hide caption

toggle caption Courtesy of the artist

All Songs TV

First Watch: Maya Beiser, 'Air'

In a new video, the cellist reflects on her childhood and the timelessness of J.S. Bach's music.

Alexis Roberts and her love interest in a scene from her video, 'Play House.' YouTube hide caption

toggle caption YouTube

All Songs TV

First Watch: Alexis Roberts, 'Play House'

The visuals for the Atlanta artist's only song are banal at surface, but represent a deeper story.

Tunji Ige in a scene from his new video for the song "War." Courtesy of the artist hide caption

toggle caption Courtesy of the artist

All Songs TV

First Watch: Tunji Ige, 'War'

The Philly rapper continues to set himself apart visually — this time, with a surrealist twist.

Back To Top