Here and there are signs of decay and stress in the glitzy football game's infrastructure. Sports-marketing and sports-sponsorship growth is virtually flat, major advertisers are in dire financial straits and the NFL itself is laying off staffers.
A Less Than Super Game For Tampa
This year's Super Bowl host city, Tampa, Fla., is expected to reap far fewer financial benefits from the game than did last year's host, Phoenix. The auditing firm PricewaterhouseCoopers issued a Super Bowl outlook in January predicting that the ailing economy will result in "fewer visitors and media, a shorter average length of stay per visitor, and less spending in the hospitality and related industries throughout the Tampa Bay area."