BUSINESS

GM vs. Toyota: By the Numbers

Dec. 19, 2005 -- General Motors has been the world's No. 1 automaker since 1931. But GM's dominant position is eroding rapidly. Last year, Toyota surpassed Ford Motor Co. to become No. 2 in the global vehicle market. Some analysts predict Toyota will catch up to GM in two to three years. In November 2005, GM announced that over the next three years it plans to cut 30,000 jobs and reduce capacity by 30 percent from 2002 levels. We compare the global auto industry's two titans, with an emphasis on the U.S. and North American markets.

Vehicle Production Started in U.S.

Source: GM & Toyota

GM:

1908

Toyota:

1986

 

Brands Sold in North America

Source: GM & Toyota

GM:

Buick, Cadillac, Chevrolet, GMC, HUMMER, Pontiac, Saab, Saturn

Toyota:

Toyota, Lexus, Scion, Hino

 

Best-Selling Vehicle in U.S.

Source: GM & Toyota

GM:

Chevrolet Silverado

680,768 sold in 2004

Toyota:

Toyota Camry

426,990 sold in 2004

 

U.S. Sales in 2005

Source: Autodata

GM:

4,454,386, down 4.3% from 2004

Toyota:

2,260,296, up 10.1% from 2004

 

U.S. Market Share

Source: First nine months of 2005, Harbour Consulting

GM:

26.8%

Toyota:

13%

 

Vehicle Production in North America 2005

Source: GM & Toyota

GM:

4,856,000

Toyota:

1,558,828

 

Profitability per Vehicle

Source: 2005 Harbour Report

GM:

Loses $2,331 per vehicle

Toyota:

Makes $1,488 per vehicle

 

Net Income in the First 9 Months of 2005

Source: Harbour Consulting

GM:

$4.15 billion loss from North America operations off-set by profits in Europe and Asia for an overall loss of $3.8 billion

Toyota:

$7.89 billion (921.7 billion, converted at 116.81 yen to $1)

 

Number of Plants in North America

Source: GM & Toyota

Toyota:

12, three unionized in Long Beach, Calif., Fremont, Calif., and Tijuana, Mexico.

 

Average Plant Capacity Utilization

Source: Harbour Report 2005

GM:

85%

Toyota:

107% using overtime workers

 

Production Time per Vehicle

Source: 2005 Harbour Report

GM:

34.3 hours, 2.5% improvement since 2003

Toyota:

27.9 hours, 5.5% improvement since 2003

 

North American Workforce

Source: GM & Toyota, Dec. 2005

GM:

White collar: 36,000

Production: 106,000.

Retirees: 460,000

Toyota:

White collar: 17,000 Production: 21,000 Retirees: 1,600

 

Average Hourly Salary for Non-Skilled, Assembly Line Worker

Source: Center for Automotive Research

GM:

$31.35/hour
NOTE: Includes idle workers still on payroll and those on protected status.

Toyota:

$27/hour
NOTE: Includes year-end bonus.

 

Health Care Costs per Vehicle in 2004

Source: 2005 Harbour Report & A.T. Kearny Inc.

GM:

$1,525

Toyota:

$201

 

Average Labor Cost per U.S. Hourly Worker

Source: GM & Toyota

GM:

$73.73

Toyota:

$48

 

Worldwide Sales in 2005

Source: GM & Toyota

GM:

9.2 million

Toyota:

8.2 million

 

Global Market Share in 2005

Source: Automotive News, GM & Toyota

GM:

14.2%, down from 14.6% in 2002

Toyota:

12% up from 10.6% in 2002

 

Worldwide Vehicle Production Projected for 2005

Source: 2005 Harbour Report

GM:

9 million

Manufacturing operations in 32 countries, vehicles sold in 200 countries

Toyota:

8.4 million

Manufacturing operations in 26 countries and regions, vehicles sold in over 170 countries