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Why Do YOU Listen to the Pledge Drive?

Ira Glass was one of the first to say it out loud: you love public radio so much, you listen to the pledge drive.

This comes from The Mediavore, which bills itself as "Devouring public media daily to discover the best."

Why do YOU listen to the pledge drive?

Posted: 02 Mar 2009 10:35 AM PST

Ira Glass was one of the first to say it out loud: you love public radio so much, you listen to the pledge drive.

Most of us do. And those folks who are always the first to raise their contrarian flag and insist they turn off the radio don't actually have much impact because on-air fundraising is the most effective technique that public radio has to raise support. The day may come when that's no longer the case, but we're not there yet, even though some days, we wish we were.

June Thomas has written a fun piece for Slate that picks apart a few of the techniques employed by WAMU and WNYC, and if you're a veteran public radio listener anywhere, you'll recognize all of them. And dang it, I think every one of them has worked on me at one time or another.

Guess I'm hooked.

Slate: Let's Get Those Phones Ringing!

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7:10 - March 2, 2009

 
 

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