Blake Truitt manages NPR's network radio and digital sponsorship lines of business as Senior Vice President of National Public Media (NPM), a subsidiary of NPR owned in partnership with PBS and WGBH.
Prior to the formation of NPM in 2007, Truitt spent four years as NPR's Director of Corporate Sponsorship, leading a nation-wide team of representatives. Truitt spearheaded a significant growth period for NPR Sponsorship, including an expansion of the sales staff, an overall re-positioning of NPR Sponsorship offerings in the marketplace, and a 50 percent increase in revenue in his first year. He commissioned influential halo-effect research studies, with the results becoming the basis for public media's sponsorship value proposition. Beyond the airwaves, Truitt spearheaded sponsorship efforts surrounding the launches of NPR.org, NPR Music, NPR's iPhone and iPad Apps and NPR Podcasts, which became a seven-figure revenue stream for NPR within 12 months under Truitt's leadership
Truitt came to NPR in 1996 and spent four years as the National Representative of Corporate Sponsorship, representing sponsorship opportunities to corporations in the mid-Atlantic and southern regions. During his first year on the job, Truitt doubled the territory revenue and was eventually promoted to Manager of Corporate Sponsorship. In the three years he held this position, Truitt managed a team of representatives selling sponsorship in the eastern region of the country and created a sales plan for NPR Online sponsorship.
During his decade in NPR Sponsorship, Truitt and his team grew NPR sponsorship revenue 10-fold and drove digital revenue to be a critical and constant revenue source without ever airing 60-second commercials or running pop-up banners.
Prior to joining NPR, Truitt held advertising sales positions in commercial radio and television, including stints at Capital Cities/ABC stations in Atlanta, GA, the legendary CBS radio affiliate WTOP and ABC affiliate WJLA-TV, both in Washington, D.C.
Truitt holds a Bachelor of Science degree in Advertising from the University of Florida. He and his wife live in Arlington, VA.