Bob Kempf leads Digital Services, a division of NPR, as vice president and general manager with a mission to help stations develop content, expand their online audience and identify new revenue opportunities in their markets. Kempf oversees the Digital Services group, which works closely with NPR's award-winning Digital Media division to deepen the collaboration between NPR and member stations and further NPR's goal of developing a multi-platform, local-national news network.
Prior to joining NPR in 2010, Kempf served as vice president of product and technology at Boston.com, the website of The Boston Globe, where he was responsible for product strategy, development and execution. He quickly moved to reenergize the brand as a "local information retailer." Operating with news and journalism at its core, this strategy was designed to aggregate, curate, and assemble hyper-local communities toward the goal of expanding the site's local reach.
As one of the architects of the Boston.com and The Boston Globe two-brand strategy, Kempf helped to design an extension to the company's digital footprint across multiple platforms and drive incremental digital subscription revenue.
Prior to joining Boston.com in 2006, Kempf served as the interactive media vice president at Gatehouse Media New England, where he developed and implemented WickedLocal.com, a sustainable community web strategy. The site became a successful network of hyper-local community news sites which was recognized by a SNA Innovator of the Year Award in 2006.
Kempf has been developing and implementing Internet strategies for newspaper companies since 1999. He served as the Internet product development director at Ottaway Newspapers, Inc, a subsidiary of Dow Jones, responsible for guiding the division's digital product and business strategy. Prior to this role, he held the position of Internet business development manager at the Cape Cod Times.
Before jumping into the news media industry, Kempf consulted on Internet business development, ran an independent record label and taught media courses at Emerson College. He also has an extensive background in book publishing, having been national sales manager at Houghton Mifflin in Boston.
Kempf is a 1976 graduate of Boston College where he received a degree in political science and philosophy. He was a 2010 fellow in the Punch Sulzberger News Media Executive Leadership program at Columbia University.