Sarah Lumbard

Vice President, Content Strategy and Operations

Sarah Lumbard 2010 i i
Doby Photography/NPR
Sarah Lumbard 2010
Doby Photography/NPR

As Vice President of Content Strategy and Operations, Sarah Lumbard helps coordinate strategy across the News, Programming and Digital divisions, oversee budgets, and shepherds a growing number of cross-divisional initiatives and outside partnerships. Previously she was Executive Director of Content Strategy and Operations.

Prior to that role, she served as Senior Director of Product Strategy and Development, and led and managed all of the NPR digital initiatives on existing and emerging platforms to ensure that the public can find and enjoy NPR and station content wherever they choose, now and in the future, regardless of platform. Today, these platforms include online, the mobile web, iPhone and Android applications for phone and tablet, podcasts, social media, and a suite of APIs.

Under her leadership, NPR has achieved triple-digit growth across all mobile platforms. Additionally, she also oversees business development for digital initiatives and distribution.

Before joining NPR in 2010, Lumbard led product development, operations, and marketing at, a DC-area start-up.

From 2000 to 2007, Lumbard held multiple positions at WashingtonPost.Newsweek Interactive. During her time there, she spearheaded a variety of revenue-generating digital initiatives that ranged from online classifieds to first forays into mobile. Lumbard worked in multiple positions responsible for business strategy at BrassRing and LEGI-SLATE, both subsidiaries of The Washington Post Company.

Lumbard holds an MBA from Instituto de Empresa in Madrid, and a Bachelor of Arts degree from Pomona College in Claremont, CA.